Start your day off right, the Buckeye way…

COLUMBUS, Ohio — The Ohio State Buckeyes are now part of a complete breakfast.

Buckeye Heroes, the newest university-licensed food, will be available in grocery stores before No. 1 Ohio State opens its season Saturday against Northern Illinois at Ohio Stadium.

The box of honey-nut-flavored toasted oats features three mascots — former Buckeyes linebackers and current NFL rookies A.J. Hawk, Bobby Carpenter, and Anthony Schlegel.

“We couldn’t make them ‘block Os,’ so we made them Os,” said Rick Van Brimmer, director of trademark and licensing services at Ohio State.

The cereal will cost $3.49 for a 14-ounce box at Kroger stores, which will have it stocked as early as Thursday, said Monica Gordon, spokeswoman for the Cincinnati-based grocery chain’s Great Lakes division.

The cereal joins other Ohio State foods such as pasta, chips, salsa, hot dogs, mustard and hot sauces, as well as candy Buckeyes.

Other universities have had cereal promotions but none on the scale of Ohio State, which is starting with about 75,000 boxes, said Tom Schmieder, marketing vice president of TK Legacy, a Carrollton, Texas, company making Buckeye Heroes.

“OSU’s fandom is just a different breed,” he said.

Copyright 2006 by The Associated Press

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2 Comments »

  1. sam Said:

    well…

  2. Jay Said:

    Now I think I have seen it all, you get a preseason #1 ranking, and then go out and make a cereal to celebrate.
    If Ohio state beats Michigan this year I will eat a bowl of this said cereal, any takers on this?????


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